The Growing Role of AR and VR in Ecommerce

Besides that, if you wish to learn about the virtual reality online shopping experience, you’ll find it here. Virtual reality enables online stores to present products virtually, hence making it easier for consumers to decide. Consumer trust grows, and brands can expect better conversions and a positive retention rate.

advantages of virtual reality in ecommerce

Finally, make it as simple as possible for customers to check out and pay for their goods. If you sell furniture or large items, can you leverage AR to piggyback off of Ikea Place to show your customers what those items would look like in their space? What about an AR application like the Warby Parker program to allow your customers to see what accessories look like on them, leveraging the camera on their smartphone?

The Role of VR & AR in E-commerce

Showcasing Virtual Reality in your campaigns provides an instant talking point about your brand, meaning people are more likely to share these posts – allowing for more impressions and clicks. There are plenty of ways in which Virtually Reality can be beneficial in an eCommerce sense for online sellers. VR allows for immersive, creative and memorable customer experiences. With 22% of Snapchat research respondents suggesting they would be interested in using AR to make shopping more fun, it’s worth considering methods for this use case. With this in mind, some brands have taken to using AR to gamify in-store shopping—which, for UK brand Tesco, has built brand engagement, brand loyalty, and longer dwell times with products.

  • You only have to look at the size of some shopping malls to realize how much value is placed on this pastime.
  • Although not as urgent as fixing your supply chain and logistics, virtual reality, augmented reality, and extended reality shopping are huge opportunities for eCommerce merchants.
  • As consumer expectations continue to soar, it’s never been more important to ensure you adhere to the “rule book” of eCommerce best practices.
  • With Virtual Reality being a fairly new and exciting technology – VR implementation allows you to keep user’s attention for long periods by browsing product after product.
  • As a matter of fact, a lot of online retailers are using VR in their online store and are quite successful on a larger scale.

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AR shopping trends to look out for in 2023

Think of Pok-e-mon Go or the apps you use to test paint colors on your walls or see if a couch would fit in your living room. While VR can never replace real-world shopping, it can provide the next best thing. Thanks to virtual reality, shoppers can browse an online store by looking around instead of clicking on links. They can “explore” an ecommerce site and be completely immersed in the experience that distractions are almost non-existent. While virtual reality is most prominent in gaming and entertainment, companies in the retail and ecommerce realms are also getting in on the fun — and for good reason.

advantages of virtual reality in ecommerce

Virtual reality can make ecommerce more fun and immersive, even bridging the “touch-feel gap” that people experience when shopping online. Competition comes from having a product and/or service of a similar nature. Having a compelling narrative your audience can get behind will be the wind in which your propellers can take flight. VR is an excellent tool for providing a rich, immersive storytelling experience – and in turn, boosting the trust of your consumers. Since the world entered lockdown back in March 2019, eCommerce has seen a plethora of happy customers – and not so happy ones. For example, scalpers mass purchasing products that led family members wanting for that particular item without anywhere else to turn to as online is the only option for the time being.

Benefits of Virtual Reality in eCommerce:

There can certainly be a business a case for investing in virtual reality if you work in ecommerce. When implemented the right way, VR technology can provide novel and memorable experiences that can set your brand apart from the competition. In some cases, VR can even bridge the touch-feel gap that many online shoppers feel. In addition to an immersive shopping experience, VR can give people a 360-degree view of products and allow them to look at the items from multiple angles — just like in real life. In some cases, VR can even help people build and customize items before creating the actual products.

In the United States, it was estimated that by the end of 2021, 58.9 million people would use VR and 93.3 million would use AR at least once each month. As a result of the pandemic, EMarketer also noted people would use “Extended Reality” (XR) to work, socialize, study, and shop at home. And the number of people using VR could rise to 64 million this year, meaning it’s time to learn how these technologies are used today.

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